Page Design

Page design is the process of placing design objects such as text, headings, and images consistently and effectively on the page, taking into account the actual visual field, the characteristics of the design objects, and the 

relationships implied among them by the principles of design. (pg 115)

In simple words, page design is the process of using your familiarity with the concepts we have previously learned, and applying them to a “page.” The page is the document you are creating, the part that can be seen in whole by the reader at one given point. A brochure would have multiple pages, because there are pages on top of pages, while a 
book cover would be a singular page.

For my design, the most important principle i took from the book was that of the Power Zones. According to the book, the power zone is the top left corner of the page. From there the zone extends horizontally along the top, and vertically down the left side. For the round sign, i was originally going to put the text at the top and bottom, but upon remembering the book, i decided to shift the text counterclockwise, placing it into the the corner, which is the strongest part of a page. This was also surprisingly important in my rectangular sign, where I instinctively placed the image at the left side, as i tend to always do, until i remembered the power zone principle. That's when i realized that i should place the image on the right, and placed the text on the left side, because that is what i need the eyes to focus on.