Three Significant Concepts

Concept 1 - The four basic principles (pg 13)
-These four principles are probably the most important concept to take away from this class and texts. The four principles are the "building blocks" for everything we will do in this course. While they are more ideas, than rules, it is very advisable to follow these four. There two others covered in the Kimball/Williams book, but they are not as important as these four. Any design should be created with these principles in mind, because they are what make the reader focus on the object. "If you design it well, they will look at it"

Concept 2 - Design Objects and their Characteristics (pg 21)
-The ideas presented in this section add to the tools that the previous concept contained. While the concept 1 contained what could be best understood as conceptual ideas, concept 2 contains more actual rules , dealing with size, color, text, and other aspects of design.

Concept 3 -  Formats in Print and Screen (pg 85)
- This concept is important because it shows the many diverse ways that we can present information. Paper can be molded/shaped into many different formats, and each format must be designed differently. Screen formats are alot different, because there are both more, and less ways to share the information. By that i mean that most screens are rectangular, but they also come in many sizes, from a tiny phone screen, to a big computer screen.

While i only picked these 3 as the most important to me, there are a bunch more interesting concepts in the book that affect the way we design things.