Texas Tech ID

Sorry about the pixelation of the text, did most of the work in Fireworks,
then tried to do final tweaks in Paint.net,
which resulted in pixelation, will be fixed when i revise it.

Well ladies and gentlemen, here is my first attempt at redesigning the Tech ID. I say first attempt because I will sure be re—doing this again before the final, because by then I hope to have improved my image editing skills.

On to the main event! Here we have a attempt at fixing the current Tech ID. I have mentioned the problems with it in a previous post, but will go over it here.

Contrast – The first thing I noticed while looking at the ID, was the fact that it had two different fonts, one for Texas Tech, and the other for the three other lines of text. To fix that, I reproduced it all in Times New Roman, since I could not get the original font. I also used the same colors on the whole card, since they create a natural contrast that attracts a reader’s attention to it.

Repetition – Colors! This was the easiest thing to do, since Texas Tech uses a great combination, black, red, and white. It was incredibly easy to create this repetition because all the logos, texts, and background use the three colors, creating an incredible unity on the product.  Initially I had just a red background, but my roommate suggested I keep the wave in the id, but change the colors to black and red. This allowed for an increased repetition, to go with the logos included in the id.

Alignment – In a previous post, I explained the alignment problems.  There are three things that were aligned well, Texas Tech, the picture, and the double T. These are all set in their respective corners, correctly spaced (for the most part). The four other elements on the card however, were very misaligned. This was the masked rider logo, and the three lines of text.  In the new card, everything is aligned, with a visual connection with something else on the page. The picture and all the text is right aligned along the same strong edge, making it look clean. I decided to cut the double T in half, because it is symmetrical and so easily recognized,  and I felt that it would still be the same without taking up all the space. The crest is perfectly centered, and has the same distance from both the edge of double T and the edge of the picture.

Proximity – This was a big problem in the original design, there were three different lines of text, all placed in different places on the card. The name and student were not placed close enough together to act as a unit, and the R number was off by itself, centered at the bottom of the card. In the redesign I placed them all together, stacked, to allow them to work together as one cluster of information. All the data the card has to offer is now in a single location, easing its use.

Any constructive criticism will be greatly appreciated and acknowledged, because I am already planning what changes I could make to further improve it when I gain better skills at photo editing.