Repetition - The ID does okay with the principle of repetition. It uses the same 3 colors on the card, it uses graphics that are well known in the Tech community, the masked rider, the Double T, and the Texas Tech quote. The use of different fonts and boldness however, ruins the repetition by having too many variables.
Alignment - Alignment on this card is a mess. The Quote is aligned left of the whole id. The masked rider is aligned center, but only in the area of about left 66 percent of the card, and not the card as a whole. The R number is then centered in the middle of the card, and is the only thing aligned like that. The picture is aligned right, but the label "student" is misaligned under it. The name is also aligned in its own way, with no relation to anything else on the card. The Double T is then just aligned right at the bottom corner of the page.
Proximity - Another problem in the card is the proximity of the items on it. "Student", name, and r number are all placed in different locations on the id, resulting in the lack of cohesion of the information presented on the id.
Nice idea to re/design the ID card. I agree that the alignment on the card is horrible. The readers eyes are never settled. The proximity of the R-number is also something that has always gotten to me. Looking forward with what you come up with.
ReplyDeleteSounds good. Yeah I think the image of the student is the most important feature of the ID and should therefore be the biggest element on the ID. It seems ridiculous that the masked rider is front and center, like they really don't want you to forget where you go to school.
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